GB News is worse than expected

Andrew Neil’s GB News channel began yesterday (Sunday 13th June) evening in a festival of bad studio lighting, out of sync audio, Acorn Antiquesesque studio infrastructure and end of The Sopranos-style editing.  It is reasonable to question if such amateurist technical issues were deliberate acts intended to generate discussion about the channel by utilising the maxim that any publicity is good publicity even if it is mocking.

Beyond technical frailties there were no surprises in the two shows on Sunday.  There were clumsy soliloquies filled with declarations of spurious intent to promote independent views, free speech and new opinions but also filled with denunciations of many other opinions and affirmations that the latter opinions would find no airtime on GB News.  Successive presenters, many obviously very new to loose-scripted pieces direct to camera and to conducting an interview, demonstrated their shared method of speaking exclusively in the realm of non-sequiturs of hollow soundbites, exclaiming with performative passion, offering absurd opinions as if they are facts, targetting specific political perspectives and, most noticeably, being very, very repetitive.

Repetition was rampant.  By necessity, conservative propaganda is short and simple.  It must eshew explanation, consideration of consequences and proof.  Even a single 280 character tweet is too long for a complete presentation of a conservative hypothesis. 

The GB News screaming heads floundered when required to deliver their soliloquies.  Unemcumbered by extensive vocabulary their repetitions were monotonously similar.

The king of far-right grifters Andrew Neil can conduct an interview with some expertise but his staff are inept in that skill.  They tried to rely on a tiny stock of short contrarian retorts that they expectorated randomly.

The staff were chosen for their adherence to ultra-conservative ideology.  Thus, their respective intellectual limitations were inevitable.  Given such simplicity it was important that GB News arranged its structure so that said limitations would not be too visible but the forthcoming daily arrangement will highlight the lack of functionality of the presenters.  The broadcast day will be split into three-hour long chunks each occupied by a pair of presenters who will deliver mini-speeches to camera, chat to each other and interview guests.  Each pair will struggle because of a lack of experience and abject lack of knowledge.

The dissonance between GB News’ preferred structure and the capabilities of its staff will persist without improvement.

Predictability was the dominant feature of GB News’ first day.  Each presenter said exactly what everyone would expect them to say, both in content and in style, the choice of guests was obvious, and the volume of time used by advertisements was unsurprisingly very large. 

So far, GB News is banal.

GB News is worse than expected

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